Taking Finnish Design Thinking to Southeast Asia

The competition was enjoyable and well managed as it was a good mix of both video as well as report submissions and I will definitely recommend this competition to my friends next year.”

“Thank you for organizing such a fantastic competition and giving us a chance to learn more about Finland. We thoroughly enjoyed preparing the reports because it helped us really brainstorm on new innovative ideas. The instructions and supporting materials were detailed, so we were never left wondering how to proceed.”

“[The Nordic Business and Design Case Competition 2017] was challenging yet fun and brought us closer together as a team. What we loved most was the constant engagement with the team via emails on fun facts about Finland and the competition.”

Thank you so much, student participants!

The Nordic Business and Design Case Competition 2017 is concluded with a big bang and the jury is now busy at work!

Within a short span of 100 years, Finland has grown to become a nation characterised by design, innovation, technology and a great education system. This is no small accomplishment—Finland is and will continue to be an innovative nation. At Design Finland 100, we consider it our mission to take the Finnish innovative heritage forward.

And this is why we held the world’s first Nordic Design and Business Case Competition 2017. This case competition is original in its method of crowd-sourcing solutions to actual challenges faced by Finnish companies from the top Southeast Asian students. Home to 667 million people, Southeast Asia is considered the new growth engine to the world’s economy and a significant market to Finnish companies. Against this context, the theme for this year is “Bringing strategic growth to Finnish companies in Southeast Asia”.

We received many high quality case submissions. Post-competition, many students told us that they registered for our multi-disciplinary competition because of the top prize of an all expenses paid trip to our Helsinki seminar in August, where they could network with top Finnish business leaders and enjoy the beautiful Finnish summer. More significantly, students provided the feedback that they most appreciated our dedicated and professional guidance throughout the Business Case Competition.

From this experience we learnt the importance of executing an aspirational marketing campaign that captured the imaginations and interests of our students in Southeast Asia.

We also realised the importance of working with reputable educational institutions in Southeast Asia, partners whom we approached face-to-face in Singapore and Bangkok.

Moving forward, we are excited about Design Finland 100’s upcoming August Seminar in Helsinki and a revolutionary Finnish art gallery in Singapore this November. Join us in experiencing the past, present and future of Finnish heritage at www.designfinland100.com!

With Heartfelt Thanks Once Again,

The Team at Design Finland 100